As a media coach, I receive a call or email every day asking for “just five minutes” of my time so I can explain everything needed to be successful on TV or radio. Of course, five minutes isn’t enough time to give any suggestions. Because I’ve been both a producer and a host for more than 30 years, I do understand the challenges in front of and behind the microphone and camera. It doesn’t matter how great your product, service, or message is; the only way you will get yourself on a program is if you are able to “give good show.” That means you must not only have a great hook; you must be able to pitch it with pizzaz and you must know your demographics. When you want to get media coverage, you are a sales person and not everyone wants what you are selling. Think like a producer. Ask yourself what will grab the audience for this particular show? What will bring in the ratings? What will provide what I call edutainment--education combined with entertainment with copious amounts of humor thrown in for good measure. Then create your “hook.”Never, never, never give up.
Keep in mind that no one was born a media star. It takes practice, patience, and perseverance. Don’t take your self too seriously, be able to laugh at yourself and know that failure is just fertilizer, the compost for your next garden.
And most of all remember that the media needs you as much as you need the media. Be valuable. Offer information. Be the STAR you ARE!
Break a leg and shine!
For more information on media coaching, contact Starstyle® Productions, LLC by email at Cynthia@Star-Style.com. Consultations are available in person, over the phone, or via SKYPE on an hourly fee basis.
© 2018 by Cynthia Brian
Cynthia Brian
Starstyle® Productions, llc
P O Box 422
Moraga, Ca. 94556
925-377-STAR (7827)
Cynthia@Star-Style.com
Cynthia Brian, President of Starstyle® Productions, LLC,(www.Star-Style.com) is an acting and media coach who has appeared in feature films, television shows, print, and thousands of radio programs. Since 1998 she has produced and hosted the award winning weekly radio broadcast, StarStyle®-Be the Star You Are!® (www.StarStyleRadio.com) and has been the host of numerous TV shows since the 1980’s’s. She coaches the hosts and reporters of the teen show she produces, Express Yourself!™, the #1 YA radio program in the world on the Voice America Kids Network. (www.ExpressYourselfTeenRadio.com) Her books include the New York Times bestseller Chicken Soup for the Gardener's Soul, and the award winning books, The Business of Show Business(now in its 14th edition), Be the Star You Are!® 99 Gifts for Living, Loving, Laughing, and Learning to Make a Difference, Be the Star You Are!® for TEENS, Be the Star You Are!® Millennials to Boomers, Miracle Moments®, Growing with the Goddess Gardener, and The Blessings of Love and Relationships. Cynthia is a long time garden writer as well as Executive Director of the literacy and positive message media charity. Be the Star You Are!® (www.BTSYA.org) If she’s not coaching, on a movie set, or in the studio, you’ll find her in her garden.
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